You’ll see that, since the rebrand, Starbucks’ stock prices almost tripled, marking one of the biggest growth periods in the company’s history. If you need proof, take a look at the numbers. The world-famous Starbucks Siren has been representing the brand since its first moments, and Starbucks believes that it’s more than recognizable to continue doing it without the brand name above it.Īside from this, the new logo fell in line with the trend of modern minimalism, ensuring a clean look that future-proofs Starbucks’ visual appeal.Īt first, many Starbucks fans didn’t like this change. This was a brilliant move, as it instantly changed the way people saw the chain.īy removing their wordmark from the logo, Starbucks showed it’s confident enough to play to brand’s ubiquity. First of all, by dropping the word “coffee” from its logo, Starbucks showed a clear intention to offer a wider range of products. All the company did is remove its name and coffee from the logo, but this simple move signified great changes. To reimagine its path towards the future, Starbucks began with the logo. Luckily, there was a simple, yet highly effective solution to making sure this doesn’t happen. Of course, this couldn’t be done simply by introducing new products, as it would create customer confusion and make Starbucks look like it lost identity. The challenge was rather easy – detaching a little from the coffee obsession and opening the door for future branching out. However, this is the same thing that stunned the company’s growth. Brand’s focus on premium quality resonated with consumers, with many of them not even thinking about looking for an alternative. Starbucks’ coffee-centricity resulted in the massive following. Even though Starbucks expanded its product offering, there was room for more change and growth. However, a lack of innovation resulted in complacency. Positioning itself as a progressive company delivering high-quality products, Starbucks maintained its stellar reputation for decades. And nothing really had to change, though, since everything about the brand has always been a massive success. Since 1971, when the first Starbucks took the market by storm, not a lot has changed in terms of the company’s visual identity. Their rebranding campaign was simple, yet incredibly effective. 2011 marked a new beginning for Starbucks as more than just a coffee company. So why would a brand with such a broad reach need rebranding? Well, the answer is easy – evolution. Wherever there’s a #coffee involved, there’s a high chance you’ll see a cup of coffee with a Starbucks’ logo on it. If you need proof, scroll through social media. Its global customer base is incredibly loyal, and millions of people see Starbucks as a part of their lifestyle. In the world of coffee, Starbucks is a cult.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |